Why A Booty Equals Big Bucks

Just what is it about that massive backside that keeps women squatting religiously in the gym, injecting themselves with body fat and fillers, or posting numerous pics looking over their shoulder smiling flirtatiously in the shadow of their more attention-grabbing rear?

Some may say JLo started the beauty of the booty. Others may point to the gawking of Sarah Baartman. Either way, there is no denying that a delectable derrier commands attention...but why?

Allow me to explain:

Whether you are an avid cheek chaser, or anti derriere display from the moment you click, share, or like that image or link there is someone that you will never see who is tracking your engagement. There is someone who takes your action as a positive indicator of a successful #marketing campaign. Never mind if you shared the post and bashed it for it's desperate plea for attention. Forget about tagging your friends and lamenting over what is wrong with society today. The bottom line is: You shared it. You liked it. ...YOU LOOKED.

Another truth? The more outlandish the content, the more likely it will go viral. So when you have long forgotten about that brief moment of annoyance, bliss, or entertainment that moment is being duplicated among the masses and that friend, is why an ass, is now an asset.

Hate what you just read? But you still read it. Point proven.

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