Yeah, I was pretty lost too. I had no idea what the word GORUCK meant until I took myself to task and read the "About" page. Apparently, Ruck is short for rucksack which also means backpack. GORUCK is a company that prides itself in helping people become better Americans. I'm sure people can be better people too however, the company is founded and operates here in the USA so I suppose it just makes sense. What really makes GORUCK special to Americans is that the founder volunteered for the military after the tragedy of 9/11. After serving America, he created GORUCK as an effort to employ more veterans and build a bridge between military and civilian life. With a cause like that, I definitely felt compelled to blog about it. GORUCK offers a lifetime guarantee on all of their gear. Aside from great backpacks, GORUCK has some cool every day items like the Ruck It Koozie. Because I love a good play on words, the Ruck It Koozie is something I would have loved to pulled out...
Rants, Raves, Reviews and Reflections... From A Lady With Lots Of Kinks In Her Thinking.