Yeah, I was pretty lost too. I had no idea what the word GORUCK meant until I took myself to task and read the "About" page. Apparently, Ruck is short for rucksack which also means backpack. GORUCK is a company that prides itself in helping people become better Americans. I'm sure people can be better people too however, the company is founded and operates here in the USA so I suppose it just makes sense. What really makes GORUCK special to Americans is that the founder volunteered for the military after the tragedy of 9/11. After serving America, he created GORUCK as an effort to employ more veterans and build a bridge between military and civilian life. With a cause like that, I definitely felt compelled to blog about it.
GORUCK offers a lifetime guarantee on all of their gear. Aside from great backpacks, GORUCK has some cool every day items like the Ruck It Koozie. Because I love a good play on words, the Ruck It Koozie is something I would have loved to pulled out of my baby bag all those millions of years ago.
In addition to backpacks, and miscellaneous items, there are also GORUCK challenges and events. GORUCK encourages social fitness by way of challenges and events. These are not for the faint of heart. There are age, and weight requirements just to participate. Each time you complete a challenge, you get a cool badge for bragging rights, or just to say "hey... I did that!" The challenging include "rucking" or backpacking so be prepared to trek miles for several hours on end with a ruck on your back. A physical training test is administered to ensure that you can ruck with the best of of them (yeah, that was on purpose). You do have to pay to participate in a challenge/event like most other fitness events. The earlier you register, the less you will have to spend. Events can start anywhere from $175 and up to about $275 although there are ways to save a few bucks like signing up for an event can take up to 10% off. So if you are a bad ass and you don't give a "ruck" , you may want to check out GORUCK and join in on the fun, that is also a fantastic cause worthy of supporting.
GORUCK offers a lifetime guarantee on all of their gear. Aside from great backpacks, GORUCK has some cool every day items like the Ruck It Koozie. Because I love a good play on words, the Ruck It Koozie is something I would have loved to pulled out of my baby bag all those millions of years ago.In addition to backpacks, and miscellaneous items, there are also GORUCK challenges and events. GORUCK encourages social fitness by way of challenges and events. These are not for the faint of heart. There are age, and weight requirements just to participate. Each time you complete a challenge, you get a cool badge for bragging rights, or just to say "hey... I did that!" The challenging include "rucking" or backpacking so be prepared to trek miles for several hours on end with a ruck on your back. A physical training test is administered to ensure that you can ruck with the best of of them (yeah, that was on purpose). You do have to pay to participate in a challenge/event like most other fitness events. The earlier you register, the less you will have to spend. Events can start anywhere from $175 and up to about $275 although there are ways to save a few bucks like signing up for an event can take up to 10% off. So if you are a bad ass and you don't give a "ruck" , you may want to check out GORUCK and join in on the fun, that is also a fantastic cause worthy of supporting.
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