Thinking Kinky : The Nappy Haired Diva

Twitter: Serving a Purpose or Popularity Contest? When I began to aggressively pursue digital marketing strategies, I decided to enter the world of Twitter . Marketing (especially digital marketing) is quite similar to IT in the way that it's ever-changing. You are only as good as the latest strategy. If you were a marketing guru on Myspace but haven't a clue about Facebook then dude.. you're behind the times. Myspace marketing is quite niche whereas Facebook is more mainstream. Linkedin has also come leaps and bounds when it comes to the implementation of market-friendly strategies. Then, there's twitter: Twitter is a social media platform that allows you to type short messages in 140 or so characters or less. Since we now live in Generation teXt, instant gratification is a prerequisite for interaction in just about any form. So getting to the bottom of a message in 140 characters is appealing to many. Twitter also allows photos and clickable links and/or "card...

Starting a business isn't always easy. Most times you need to spend money before you make money. The amount invested will hopefully be earned back within your first or second year of business. For a large span of time you may be working hard and paying everyone else but yourself. This is the life of a small business owner. You spend evenings examining spreadsheets until your eyes are crossed and write checks to everyone while you eat a $1 pack of noodles. Welcome to business ownership. Take off your shoes, get comfy. I recall my days of being thirsty for business ownership. I have signed up to do just about everything from selling cosmetics to legal services. There was no limit to the things I tried. Each time I entered these business structures I was told to spend money. When I would cringe, I would then be reminded that any and every business requires an investment. This is true. The difference is that these business structures ALWAYS required that I target my friends and f...

Just what is it about that massive backside that keeps women squatting religiously in the gym, injecting themselves with body fat and fillers, or posting numerous pics looking over their shoulder smiling flirtatiously in the shadow of their more attention-grabbing rear?  Some may say JLo started the beauty of the booty. Others may point to the gawking of Sarah Baartman. Either way, there is no denying that a delectable derrier commands attention...but why? Allow me to explain: Whether you are an avid cheek chaser, or anti derriere display from the moment you click, share, or like that image or link there is someone that you will never see who is tracking your engagement. There is someone who takes your action as a positive indicator of a successful #marketing campaign. Never mind if you shared the post and bashed it for it's desperate plea for attention. Forget about tagging your friends and lamenting over what is wrong with society today. The bottom line is: You sh...

Social media is a fantastic way to market your business without spending a fortune. With the implementation of ad campaigns on sites like Twitter, Facebook, and more recently Linkedin even the smallest startup can throw their hat in the ring and try to get sales. I too decided to utilize this method when I started my business, Estwick Marketing . What I didn't know was that while social media can be a fantastic marketing tool, it can also have minimal yield if done incorrectly. A friend once told me that the path to success was paved with mistakes. He didn't actually word it that way but that was the gist of what he was saying. Anyhow, you have to learn what not to do before you learn what you need to do. Here are the top three things I learned along the way while marketing my startup on social media: Do your research: Find out where other businesses that are similar to yours are posting. If it's working for them, it will likely work for you. You won't be able t...