Twitter: Serving a Purpose or Popularity Contest? When I began to aggressively pursue digital marketing strategies, I decided to enter the world of Twitter . Marketing (especially digital marketing) is quite similar to IT in the way that it's ever-changing. You are only as good as the latest strategy. If you were a marketing guru on Myspace but haven't a clue about Facebook then dude.. you're behind the times. Myspace marketing is quite niche whereas Facebook is more mainstream. Linkedin has also come leaps and bounds when it comes to the implementation of market-friendly strategies. Then, there's twitter: Twitter is a social media platform that allows you to type short messages in 140 or so characters or less. Since we now live in Generation teXt, instant gratification is a prerequisite for interaction in just about any form. So getting to the bottom of a message in 140 characters is appealing to many. Twitter also allows photos and clickable links and/or "card...
Rants, Raves, Reviews and Reflections... From A Lady With Lots Of Kinks In Her Thinking.